HOW TO PREPARE INTEGRATED BUSINESS PLAN
Integrated business plan [Type the document subtitle] Steps of business plan and management By Davis john ochola 2017 Ochola teachers college 1/1/2017 Planning enables companies to achieve efficiency and accuracy by coordinating efforts and managing time effectively. Learning Objective[ edit ] • Identify the critical benefits derived through utilizing business and marketing plans in strategic management Key Points[ edit ] o Planning is a management process concerned with defining goals for a company's future direction and determining the resources required to achieve those goals. Managers may develop a variety of plans (business plan, marketing plan, etc.) during the planning process. o Achieving a vision requires coordinated efforts that adhere to a broader organizational plan. This is enabled through consistent strategies that are supported by staff at all levels. o Planning enables increased focus on, and coordinated action toward, competitive strategies, while minim...